Ryanair is a well-known low-cost airline in Europe, headquartered in Ireland. With its low ticket prices and frequent flight services, it occupies an important position in the European aviation market. The operating model challenged the high price monopoly of traditional airlines, such as Ryanair's ticket prices on the Dublin to London route, which were much lower than those of British Airways and Aer Lingus, triggering Europe's first ticket price war. Not only does it provide point-to-point flight services, but it also offers travel related services such as car rental and hotel accommodation through its booking website, committed to becoming a one-stop travel solution provider for travelers.